About Us


Reid Benefits exists to make health benefits more accessible, and adaptive to those using our plans. We accomplish this by taking a consultative approach with our clients; understanding exactly what they need to drive forward, and making sure we come alongside them and support that reach with the right balance of cost, service and sustainability.


Relax, you’ve got Reid Benefits on your team. We are continually improving our knowledge and skills where Benefits are concerned! Honing our skills and making ourselves more useful to your team. We strive to bring ease and lighten the load on your team; bringing you our expertise, helping make things easy; and doing it with Joy :-)

Our Values


Above all, the most important card we hold is Competence. Although this one seems obvious, in real life, it's not. We hold ourselves to the highest bar here and will always bring our A game to your team. We are members of Canadian Group Insurance Brokers where we continually learn from our leaders and peers. Erica is in the process of completing her GBA, the sought after group benefits designation.


Reid Benefits does not have a list of products we hope to sell. We look forward to getting to know business owners and with complete honesty, letting them know how we can help, and if we aren’t a match, that’s okay, we can live with that Either way, we will be honest, and straightforward.


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Who we are.

We are a group of humans with a shared goal

Erica Reid


Erica's passion for health and wellness is coupled with a drive to bring cost effective and useful plans to employers. She brings over 20 years experience in insurance and private lending.

Luke Jantzi

Senior Underwriter

Luke has worked with businesses for over 20 years helping them plan and execute optimal insurance strategies.